I kept building worlds before I had the words for why I needed them.

Systems built for efficiency
From 2002 to 2011 I worked in IT and telecom sales and won top sales awards along the way. I also saw how often systems are built for efficiency, not for people.

Nothing slips past
Irish step dance and camogie, where I play goalkeeper. A goalkeeper's whole job: nothing slips past.

Teaching beats pitching
Essential oils taught me that relationships sell and teaching beats pitching. That's still how I run my oils circle, Totally Essential.

A knight at the Faire
In the Ren Faire world I'm a medieval knight with a seat on the Noblewomen's Council. Immersive experiences create belonging.

A splash, then a pod
I became a professional mermaid and co-founded Metro MerFolk around 2017: a pod where neurodivergent and LGBTQIA merfolk feel safe and seen. People stay where they feel safe and seen.

The easy part
In 2019 I co-founded MerMagic Con, billed as the world's largest mermaid convention. It taught me that making a splash is the easy part. The magic is getting people to come back.

Calm in the chaos
On the playa I was given the name Calamity. It reminds me to break bad systems, not spirits.

Automations with a heartbeat
In December 2021 I started The Wellness CRM, which became Nerdly a year later. Some of my first clients are still with me, and we've never run a single ad. I call what we do automations with a heartbeat.